Agency Changes Name to Big Bang Wine, Hires Industry Vets
April 3, 2014, San Anselmo, CA –Big Bang Communications, one of the wine industry’s top PR and Marketing agencies, has changed its name to Big Bang Wine. The name change coincides with the launch of the company’s new national sales and distribution management division designed to help small and medium-sized wineries market, promote and sell their wines in key markets around the U.S.
According to Jean Jacote, a partner at Big Bang Wine, “The wine business has gotten progressively more difficult over the past few years, especially for small and medium-sized wineries. Producers can make exceptional wines and develop compelling marketing campaigns and still have difficulty getting national distribution and actually selling their wines. We created Big Bang Wine to let serious wineries concentrate their energy and efforts on the thing they do best – produce great wine. BBW is the only company that offers end-to-end solutions for wineries including media relations, writing, marketing, brand management, positioning, messaging, sales and distribution.”
To handle the national sales, branding and distributor management duties, the company has brought on Ted Reimer, a respected industry veteran with more than 30 years of experience. Ted has launched, owned, managed or worked for some of the country’s top distributors including The Sorting Table, Wilson Daniels, Sherbrook Cellars and The Henry Wine Group. The company also brought in Anna Heacock, previously the Marketing and Regional Sales Manager for Talley Vineyards in Arroyo Grande, to handle brand planning, account management and Direct to Consumer programs.
“Our deep wine knowledge and long history of success in public relations and marketing gives us a distinct advantage over our competition,” says Mike Lynch. “The addition of Ted Reimer and Anna Heacock ensures strong connections to some of the nation’s finest distributors and most prestigious accounts. We are in the process of assembling a portfolio of artisan wineries from California, Washington, Oregon, Australia, New Zealand, France and Italy. Our goal is to partner with serious producers making exceptional wines that exemplify region, variety and specific terroir.”
Big Bang Wine currently provides PR, writing and marketing services to Coquerel, Chalone, Clos de la Tech, McIntyre, Wrath, Vivino (Wine App), and Groove (Digital Marketing). BBW is now managing sales and distribution for Coquerel Wines of Calistoga, Napa Valley.
About Big Bang Wine
Big Bang Communications was launched by Jean Jacote and Mike Lynch in 2001 to provide executive-level media relations, writing, creative, advertising and marketing support to many of the world’s premier wine companies. The agency was known for developing and implementing powerful communication programs designed to increase brand awareness and perception. In April of 2014, the company changed its name to Big Bang Wine and added national sales and distribution management to its list of services. For more information go to www.bbwineinc.com.